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This blog is focused on events and trends in healthcare marketing. The blog is written, run and updated by HCB Health, the leading healthcare ad agency in Austin, Texas.Learn More »
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Top 5 Health Tips (We Bet) Your Mama Didn’t Teach Ya
Posted by Tanya Mahr at 12:50 pm, May 10, 2013
“Do you have your coat?”
“Eat your vegetables!”
“Cover your mouth when you sneeze.”
Ahh, moms. They always have our best interests in mind. Even when we’re 35 with children of our own and are clearly capable adults, it never fails that they’ll slip a little motherly advice into the conversation. (Cue “Don’t go outside without sunscreen” harping.)
Mom… we love you, but recent studies have shown that mama doesn’t always know what’s best when it comes to our health. In honor of Mother’s Day this weekend, here are our Top 5 Health Tips (We Bet) Your Mama Didn’t Teach Ya:
Clever Marketing Campaign Tells Hipsters: “You’re Not Alone”
Posted by Ryan Newberry at 1:56 pm, April 29, 2013Maybe it’s my uncanny resemblance to Don Draper, but every time I tell someone I work at an ad agency, they want to know if it’s anything like Mad Men. I’ve never actually watched that show (stop judging me!), but if Peggy, Pete and the gang’s days are filled with breakfast tacos and videos of cataract surgeries, then yes, working at HCB Health is just like working at Sterling Cooper.
However, there are a few subtle differences. For example, Mad Men is set in 1960s New York, while HCB is set in 2013 Austin. This is an important distinction, as 1960s New York is full of hippies, whereas 2013 Austin is full of hippies and thousands upon thousands of hipsters.
What We’ve Learned from SXSWi
Posted by Trent Norwood at 10:42 am, April 11, 2013Yes, unfortunately the rumor is true. SXSW is over and it is time to go back to work. The festival that features film, interactive and music has a short life span, but the experiences held during the week are not easily forgotten. Below are the most important takeaways we found during SXSWi.
- Passive Data Collection
Passive data collection is the process of collecting data without consumer interaction. This process generally includes location data from mobile devices, user preferences and usage behavior tracked by cookies. So why is it important? Continue reading »
SXSW 2013 Insider Foodie Guide
Posted by Christina Palomino at 4:56 pm, March 1, 2013While I am a fairly new resident to Austin, TX, I have always had a knack for seeking out and finding good local eats. For you foodies who are coming in from out of town, I’m sure you are probably researching the best places to eat while you’re visiting this beautiful, ever-growing and eclectic city. Well, fear not! Below is a list of our agency’s favorite places to eat, drink and be merry. Our guide will help you put together an unforgettable downtown Austin adventure! You can also check out our complete guide to SXSW on our Pinterest page.
Check out our SXSW foodie guide on Pinterest!
Good Eats for Foodies
East Side King
This unique food truck serves up Asian-inspired food like pork belly, tongue buns and sweet and spicy chicken bites.
Another reason to give it a try? Austinite and Top Chef winner, Paul Qui, founded this interesting eatery!
Where it’s at
1700 E 6th St.
Food trucks are located at Hole in the Wall, Shangri-La, Liberty Bar and The Grackle.
How far?
20 min. walk from Sheraton
16 min. walk from Hilton
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The Top 10 Can’t-Miss Health Sessions at SXSWh
Posted by Anne Pratt at 3:23 pm, February 28, 2013
Find all the health sessions and see all the tweets from them at SXSWH.com.
Tons of digital health content? Networking with the brightest tech minds of today? Count HCB in for the health track at SXSWi, the world’s most awesome digital festival. Fortunately, our office is just steps away from the action, so we’ll be catching plenty of sessions.
Here’s your guide to ten of our favorites (in no particular order):
1. Social Health Startup Bootcamp: Investing in Health
Friday, March 8 • 2 pm to 3 pm
Hilton Austin Downtown, Salon D
Tips, tools and funding advice for social health tech start-ups – this is sure to be a wealth of info. This session was a big hit last year, so we’re excited to see the 2013 version.
Presenters: @CarissaO @Vargasl @shwen
2. Who owns the Data? Self-Tracking to Health 2.0
Saturday, March 9 • 12:30 pm to 1:30 pm
Sheraton Austin, Creekside
Who owns the data about your health? Should it be you? This is a provocative look at electronic health records, privacy regulations and how reform affects it all.
Presenters: @wilbanks @marthawofford Continue reading »
HCB Health iBooks Featured on Apple Website
Posted by Erika Reynolds at 3:37 pm, February 22, 2013
iBooks bring static information from your brochures to life using dynamic content, animations and video.
Apple recently updated the iPad in Business section of their website to feature two iBooks developed by HCB Health for Alcon Global Marketing: The WaveLight® iBooks as best-in-class to showcase the capabilities of their iBooks Author. According to our Apple insiders, the internal sales force has downloaded the WaveLight® iBooks and will use them in future discussions with their potential customers to showcase their technology.
We’re very proud of our entire team for continuing to do groundbreaking work at HCB Health. We also appreciate our highly collaborative partners at Alcon.
Looking for more info around iBooks? Here’s a recent blog we wrote about the five ways that iBooks can improve your medical device marketing.
Have an idea for an iBook or another project that you’d like us to work on? Contact us! We’d love to work with you.
iH3 at SXSWh is Back for 2013
Posted by Joe Doyle at 4:57 pm, February 5, 2013
iH3 volume 3 is just over a month away! Last year we had so much fun racing Big Wheels and chatting up the brightest minds in mobile health, patient advocacy and marketing that we plan to turn the largest gathering in healthcare up a notch for 2013. Please save the date:
iH3 – Interactive Health Happy Hour
Sunday, March 10, 2013
6-9 p.m.
HCB Health Offices
The party will happen in the same 11th floor office with open views of the capitol and downtown Austin. Light appetizers and drinks will be served, and we’re rolling out live music, improv, a photobooth, flying monkeys and much more. Full details are still being assembled, so please stay tuned.
Interested in becoming a partner?
We are accepting applications for partnership from innovative healthcare companies. Get pure VIP privileges with brand support in front of over 900 healthcare-specific game changers who are coming to SXSWh. If interested, please send me an email for a packet.
If you were at last year’s event, you will get an exclusive early-bird invite a day or two before we open up the reservations to all the traveling healthcare leaders. Last year iH3 sold out in three days, and we plan to do the same come March at SXSWh.
Follow our Twitter feed or place this blog in your RSS to keep up with details. We’re looking forward to seeing y’all in Austin!
Happy Holidays from HCB Health!!
Posted by Justin Tuttle at 3:26 pm, December 21, 2012Most agencies go to great lengths to create something clever in celebration of the past year. The assignment is steeped in gratitude for clients and partners, and at HCB Health we are no different.
This year, we created a traditional, dimensional holiday card and spruced it up with some modern flair:
