Our brand, HC&B Healthcare Communications, is undergoing a transformation. It’s not our first one. Nor will it be our last.
Complacency. Stagnation. Irrelevance. These are the enemies of a healthy brand. As the marketing experts for numerous clients nationwide, it’s important that our agency practices what it preaches.
Last year, we took an outsider’s view of who we are and what we do. We realized that the company that we started 10 years ago has evolved to a place of prominence:
To reflect this confidence, we have chosen to refresh our brand identity and customer experience with a simpler touch:
HC&B Healthcare Communications is now HCB Health. It’s easy to say and easier to remember.
This refinement in our brand also requires a new environment. A bigger one, too. We doubled in size these past few years. We’re moving into a space that reflects our true nature with simpler processes and seamless integration between departments.
So why force such newness upon ourselves? Why should a brand continue to transform? Because like it or not, we can not stay the same. We can not stop moving. That’s when things become dull and boring. And it’s when customers go looking elsewhere.
As HCB Health moves to a new floor, I am challenging all of our staff to think of our space as an empty, white canvas. Let’s paint a new picture with fresh eyes and leave behind old ways of thinking.
You should see the energy in this place right now as our people ready themselves for a new day and a new way. They tell me they feel empowered to do more for their clients than ever before. To me, that’s what it’s all about.