Modern Advertisers Invest in Mobile

In a world and industry that are ever-changing, it’s difficult to stay current. You can build a media plan in November for a January launch and by Q2 there might be a whole new technology available that will make your plan outdated. You can rely on trends and prediction reports, but at the end of the day, they are just one person’s opinion versus another’s.

“Time Spent” Research Predicts Mobile Ad Increases

It is typical that consumer time spent with media will help determine an advertiser’s media mix. A recent eMarketer report stated that while 8.1% of US adults’ time spent throughout the day is on their mobile device, only 0.5% of all US ad budgets are supporting mobile ads.

The percentage of ad budgets spent on this up-and-coming ad space will be increasing more and more over the years. It has been predicted that between SMS, Display and Search ads alone, ad spend will increase approximately 275% from 2010 to 2014.

Multiple Venues for Mobile Ads

Mobile ads are attractive to advertisers because they represent the only media type that the majority of people have with them at all times. In addition to this being a constantly available contact point, there are many venues within the mobile space to take advantage of, including:

• SMS
• SEM
• website banners
• application banners
• branded applications
• video pre-roll on YouTube
• email
• geographic notifications
• QR codes

So how do you stay up-to-date on the next big trends in the fast and furious world of mobile advertising? I recommend reading up on mobile marketing blogs — like Mashable — and subscribing to e-newsletters — like eMarketer.