Ford Brings Healthcare on the Road

Ford is giving the modern car a healthy spin. They recently announced the addition of health and wellness in-car connectivity solutions via the existing Ford SYNC system. Ford has teamed up with WellDoc, Medtronic and SDI Health in order to give consumers a well rounded technology that will help drivers and passengers keep up with their health while on the road.

Ford SYNC uses speech-to-text interactions to provide in-the-moment messages. It has the ability to monitor a diabetic’s glucose levels, monitor other chronic illnesses, detect unhealthy air conditions and offer wellness advice. The use cases are eye-opening. According to Auto Evolution:

Ford’s glucose monitoring system, developed in conjunction with Medtronic, allows the SYNC to connect via Bluetooth to a Medtronic continuous glucose monitoring device. After that, the information is relayed back to the driver and, if needed, in case those levels are too low, the system issues audio and video alerts, letting the driver or passenger know about his condition.

From a marketing standpoint, this is a great brand tie-in for Medtronic, WellDoc and SDI Health: It provides an invaluable service that shows consumers what each brand does best. For Ford buyers, it provides an automatic connection with these brands. This win-win health system is still in development by Ford, but is expected to debut within the year.