Vote for Tweet This – Your Healthcare Brand Can Be Social

SXSW is just seven months away, and if some of our healthcare friends in the know are correct, the 2012 version of SXSW will be even bigger and better for #HCMKTG and #HCSM professionals. We can’t wait, and we have a few ideas already in motion.

Our dual presentation submission this year is from yours truly and Dave Gannon, one of our client partners. We plan to share a path that attendees can use to start and present a plan for their own company. From our panel description:

Tweet This – Your Healthcare Brand Can Be Social
Regulations, adverse events and off-label use scare you, don’t they? Go ahead and admit it…it’s OK, you’re a healthcare marketer. But it’s the year 2011 and you’ve heard about the Facebook. In fact, you’ve even seen your favorite businesses on there. Surely you’ve thought about the same exposure for your brand.

Welcome to Tweet This, a presentation from the most excitable two-man team at #SXSWh – one from the Brand (Dave) and one from the agency (Joe), but both dedicated to the success of the social media program for the leading cochlear implant company. Together we’ll show real-life examples of how the program started, how and why we adjusted, and how we measured success and failures for the C-levels.

And just to make it interesting, we’re going to promise music by #TheHashtags. That’s right, our very own house band in the live music capital of the world.

Let’s go already.

Part of the process is voting, and we could use your support:

Voting from the public accounts for about 30% of the decision-making process for SXSW panel programming. Also important in this decision-making process is the SXSW Advisory Board (40%) and the input of the SXSW staff (30%).

Please head to SXSW and pick our panel. And tell your friends because anyone can vote, and we hope you find the content worthy.

Additional reading:
• Visit our #SXSWh hashtag website
• Read more about this year’s iH3 Happy Hour (we plan on a bigger event next year)