Hospitals Resuscitating Their Ad Budgets

Click the image to read the original article in full.

A September 2011 article by Marketing Forecast examines the need for increased hospital ad budget spending as a result of institutions feeling the growing competitive pressures, higher expenses, decreasing reimbursement from insurance providers and the prolonged economic downturn.

The article gives helpful insights, like focusing on one benefit that differentiates your institution from the competition. It also encourages the need for hospitals to step outside of comfort zones of traditional media such as television, newspaper and billboards.

Don’t get me wrong; these are all very important mediums for an integrated marketing approach. But there is an increasing benefit for institutions to consider new alternatives, like social media, for instance.

This article is a quick read, filled with stats and figures – I encourage you to check it out. And if you’d like to discuss resuscitating your hospital brand, we’d love to be a part of the conversation.