Ringing in the Holidays at HCB Health

Santa is the tyrannical head honcho in HCB Health's Occupy the North Pole holiday game.

HCB Health has had a busy 2011 holiday season, but an exciting one. We thought we’d take this chance to re-cap where we are as 2011 comes to a close, and what we have been working on for next year.

For our clients

We’ve been hosting post-mortems on work that ended in 2011 and gearing up for big projects in 2012. The current year featured a number of large launches — including major campaigns for California Pacific Medical Center and Scott & White Health Plan. We’ve spent the past several weeks capturing results to optimize those campaigns for 2012.

Both our in-house and clients’ teams are hard at work planning and ramping up for 2012. Many clients are looking at their 2012 budgets with an eye toward 2011 “wish list” projects that didn’t make the cut. Meanwhile, the HCB media team is charting media trends and creating projections for the new year.

A successful product launch takes planning, and our Healthcare Professional team is already hard at work on a number of client product launches slated for 2012. We’re hoping to add to our track record of impactful product launches in the healthcare industry.

For the agency

We recently launched a shiny new website and sent out our annual holiday “card” — in this case, a tongue-in-cheek game called “Occupy the North Pole.” We won recognition for the holiday promotion, although we’re not so sure we agree with the type of award we received. Check out our game and tell us if you think we deserved the dubious honor.

For each other

HCB staffers racing to empty tissue boxes with one hand.

As usual, our holiday party was a celebration of the people we collaborate with, prod, push and encourage all year round. The Culture Club committee planned the party and created a truly Martha-worthy spread.

Holiday party trivia and games highlighted the truly competitive among us — there are quite a few at HCB — while a slew of awards like “Best Hair” and “Too Cool for School” reminded us of what’s (not) really important. See the proof of our holiday madness on Facebook.

Thanks to everyone who made 2011 a blast, and here’s hoping that 2012 is just as successful.