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How to Get the Most from Mobile Marketing in Pharma

Posted by Erika Reynolds at 2:04 pm, January 25, 2012

Click on the image to visit Med Ad News and read the full article.

Our interactive director, Joe Doyle, weighs in on the criteria needed for successful pharmaceutical DTC smartphone apps. The full article in Med Ad News from PharmaLive includes a full view assessment on digital, social, and experiential marketing strategies from leading healthcare marketing strategists.

Read the full article here.

About the Author

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Erika Reynolds is a Content Strategist at HCB Health.

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