About Us

This blog is focused on events and trends in healthcare marketing. The blog is written, run and updated by HCB Health, the leading healthcare ad agency in Austin, Texas.
Learn More »

Twitter Feed

Archive for the ‘Current Events’ Category

IxDA Austin Panel Discussion with Jared Spool, Eric Meyer & Aarron Walter

Posted by Joe Doyle at 11:03 am, July 11, 2012

Aarron Walter prepares to answer a query from Erin Young at IxDA Austin panel.

The IxDA Austin group took full advantage of An Event Apart rolling through town and held their own panel with the industry’s best. Jared Spool, Eric Meyer and Aarron Walter grabbed the stage with a well-prepared Erin Young, who used the panelists’ quotes from #AEA sessions to further the discussion in front of an absolutely packed house.

The panel was set up to accommodate a wide spectrum of UX folks, and there were many quality takeaways from the event: Continue reading »

HCB Health To Compete in Austin Business Journal’s Social Madness Competition

Posted by Dominic Ferrario at 9:50 am, June 4, 2012

Support HCB Health in Social Madness

We are excited to announce that HCB Health has been nominated to compete in the Austin Business Journal’s Social Madness Competition! Starting June 1st, we’ll be competing against other companies all over the Central Texas area to see who can grow their social influence and presence the most over the next couple weeks. Continue reading »

The Menninger Clinic Grand Opening Celebration

Posted by Erica Gremillion at 12:19 pm, May 16, 2012

Across the country, hospitals are frequently recognized or known for excelling in specific departments or services. U.S. News & World Report provides an annual ranking of the Best Hospitals by specialty that includes 16 adult specialties and 10 pediatric specialties. If you take a look at the psychiatry list, you’ll notice one hospital that consistently rises to the top – The Menninger Clinic.

The Menninger Clinic was founded in 1919 by the Menninger family in Topeka, Kansas and revolutionized treatment for mental health patients. Menninger continues to lead the way in mental health care. As part of its mission to be the world leader in psychiatric treatment, research and education, a new state-of-the-art mental health treatment center unlike any other in the world has been built in Houston, Texas.

One of the aesthetically pleasing new buildings on the Menninger campus.

The new hospital is composed of six buildings on nearly 50 acres with a capacity for 120 inpatients. The architecture is inspired by The Prairie Style made famous by Frank Lloyd Wright. It provides a safe haven for patients, with an abundance of natural light and nature throughout. Continue reading »

SXSWh Recap Part 1

Posted by Erika Reynolds at 8:44 am, April 5, 2012

Joe Doyle, interactive director at HCB Health, just posted an in-depth recap of his favorite sessions and events during the first three days of SXSWh on Pharmaphorum.

Read the full article here.

Look for part two of Joe’s SXSWh recap next week!

Why Every Health Professional Should Come to SXSWh

Posted by Joe Doyle at 11:57 am, March 19, 2012

Doug Ulman, LIVESTRONG CEO, always gives a passionate session.

There’s a good reason you’ve been seeing a ton of buzz around South By Southwest Health (SXSWh) – 2012 welcomed the largest health subgroup yet with thousands of healthcare professionals visiting Austin. But is the fest right for you or your team? The answer is unequivocally yes, and here’s why:

SXSWh is all about innovation

Almost everyone you know in healthcare has the word “innovate” in their job description. The creative juices flow no matter if you’re fully engaged in a session on mobile health or you’re chatting up the CEO of a major health plan. Ideas abound everywhere in Austin. Continue reading »

Party Report: iH3 2012

Posted by Christina Folger at 3:14 pm, March 15, 2012

The New Maps got us in the mood with a set that mixed acoustic sensibilities with a pop vibe.

All the planning, organizing and social outreach paid off — iH3, the Interactive Health Happy Hour, was a hit! Almost 1,000 healthcare innovators, mobile health entrepreneurs, marketers, social media gurus, advertising buffs and other digital-minded folks mingled and relaxed, a welcome respite after a day of shuttle-hopping from panel to panel at the SXSW Interactive Festival. Continue reading »

Austin AMA Healthcare Happy Hour

Posted by Andrea Wallace at 5:06 pm, February 27, 2012

HCB Health is partnering with AMA to kick off Austin’s first AMA Healthcare Special Interest Group (SIG). Meet and mingle with marketing and communication professionals serving the healthcare industry in and around Austin.

Drink specials and complimentary appetizers will be served. Help us celebrate this partnership Wednesday, February 29th from 5pm – 7pm at J Black’s.

Get more details and register for this free event through the Austin AMA website.

We hope to see you there!

Add iH3 to Your SXSWh Party Plans Today

Posted by Joe Doyle at 7:02 am, February 23, 2012

It’s back, and it’s even more impressive than last year.

We took the initial iH3 offering, shook it up and screened out the boring bits, leaving pure gold. In fact, this year’s Interactive Health Happy Hour will likely be described as “the best interactive healthcare party of the year.”

With our main partner HealthTap and supporting partners iTriage and Massive Health, we plan to get you moving with:

If you’re in healthcare, this is the party for you. Heck, even if you’re looking to do business with health ambassadors and innovative healthcare startups, be sure to add iH3 to your party plans.

RSVP today. Tell your friends. Bring your fun.

See y’all in Austin.

« Older Entries 
 Newer Entries »