Archive for the ‘Our Agency’ Category

HCB Health Wins Seven Rx Club Awards

HCB Health won seven awards at this year’s Rx Club Exhibition and Awards Ceremony, an international competition recognizing creative excellence in medical advertising.

The VASER it Campaign Makes a Splash

We claimed top prize in the direct-to-consumer print category, winning a silver medal for “VASER it,” a campaign created for Sound Surgical Technologies’ VASER body shaping systems. The campaign also won an Award of Excellence in the Integrated Campaigns category, continuing a winning streak that began in April when “VASER it” received a MANNY award from the editors of Med Ad News for the best medical device campaign of 2011.
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HCB Participates in the 2011 Komen Race for the Cure

HCB Health's Race for the Cure T-Shirt Design

HCB participated in the 2011 Komen Race for the Cure for the second year in a row on Sunday, November 13. This year the race was back downtown, following a course that wound around the Texas Capitol and a range of historic buildings. The stately surroundings highlighted the significance of this worldwide event.

We proudly ran and walked with 1,200 survivors and nearly 18,000 participants in support of the fight against breast cancer. Our team grew to 23 members this year, and we not only met our fundraising goal of $1,250, but surpassed it. We contributed $1,695, thanks to HCB matching all funds raised!

Most Donations Stay in Central Texas

The final tally isn’t in yet for the total donations made to the Komen Austin affiliate, but since 1999, they have provided more than $10.5 million in funding to local community clinics, hospitals and health care organizations for breast screening, diagnosis, treatment and research for the cure.

• Seventy-five percent of funds raised in Austin provide funding for underserved men and women in Bastrop, Caldwell, Hays, Travis and Williamson counties.
• Twenty-five percent of funds raised go to the national Susan G. Komen for the Cure^® Grants Program, which supports groundbreaking breast cancer research.

Our “Manny” Secrets of Winning

Our agency was poppin’ champagne last week after a proud moment in New York — we took home our first ever Manny Award!  In the category of “Best Medical Device Campaign,” our VASER consumer brand campaign secured the hefty trophy — beating out both RosettaWishbone (for a Smith+Nephew campaign) and Beacon Healthcare Communications (for their BreathTek creative). A proud moment indeed.

So what was our secret to taking home the goods? Continue reading »

Ranch-Style Creative Inspiration

Recently, I attended Design Ranch, a three-day, hands-on design retreat sponsored by the Austin AIGA. I’ve been to numerous design conferences in the past, but I wasn’t quite sure how much this “back-to-basics” workshop would influence my career in healthcare advertising.

Although hosted by the Austin chapter of AIGA, fellow designers from across the US attended Design Ranch at Camp Waldemar in Hunt, Texas. Different from your typical design conferences, there were no computers and no iPads, and you had to hike to the top of a hill in order to make a phone call. Design Ranch was meant to get us away from the day-to-day grind, and rekindle our creative spirit. So, I put down my laptop and picked up a few of the long-forgotten tools of my past. Continue reading »

iH3 Party Recap and Stats from #SXSWh

The layout of the new HCB Health HQ helped foster conversations and comfortable networking.

What a whirlwind March has been so far.

Our party, the Interactive Health Happy Hour (iH3), drew hundreds of health influencers from across the world. Reviews were great, and we’re proud of our efforts with HealthTap to help fill the void of healthcare events at SXSWi. Check out the photos and tag your friends. Continue reading »

Chronicle of Our 2010 Agency Account Reviews

In December 2010 at HCB Health, we spent a full day hunkered down for our annual account reviews. What could have been just a straightforward reporting of various campaigns and numbers was actually a beneficial, even inspirational, exercise for the agency as a whole. Here’s how it was done.

Setting the Stage

How do you set the stage for agency-wide account reviews? Everyone in the office was invited to participate, and extra chairs were dragged into our conference room, which was bursting at the seams (this was before the agency move to our deluxe new facilities). Representatives from all departments were in attendance, including partners and members of the board. Continue reading »

The Brand Evolution of Our Agency

REFRESH. REFINE. REBRAND.

Our brand, HC&B Healthcare Communications, is undergoing a transformation. It’s not our first one. Nor will it be our last.

Complacency. Stagnation. Irrelevance. These are the enemies of a healthy brand. As the marketing experts for numerous clients nationwide, it’s important that our agency practices what it preaches.

Last year, we took an outsider’s view of who we are and what we do. We realized that the company that we started 10 years ago has evolved to a place of prominence:

• We’ve been recognized by several national organizations as a thought leader with creative prowess.
• Companies seek us out for our expertise in all disciplines whether it be strategy, media or digital.
• Our unique model of healthcare marketing has found traction.
• We now service the entire healthcare ecosystem and are fulfilling our mission statement: for the life of every person.

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Chronicle of Our Agency Move: New Year Progress

Frosted glass forms one of the design accents of the multiple new offices in our new space.

New year, new office space! It’s now 2011, and we’ve seen a lot of changes in our new space at the Omni over the last few weeks. The walls and glass are up in the offices, and cabinets are being installed in all the workrooms. A couple months ago, we thought we’d never get here!

Over the last year, our growing agency has been running out of space. For the last six months, we’ve been fighting over a single conference room and holding group meetings in communal areas. The new space boasts two conference rooms and several group meeting rooms — welcome additions as we continue to add more people and more clients. Continue reading »