We’ve been nominated in two categories for the 25th Anniversary Manny Awards! Every year, industry members and the editors of Med Ad News select pharmaceutical and health care advertising’s best. Out of hundreds of entries, only three are nominated in each category. We couldn’t be more honored!
Our global advertising campaign for the ALCON® EX-PRESS® Glaucoma Filtration Device was nominated in the “Best Medical Device Campaign” category. The 1960s-themed campaign, which was the first integrated global campaign for the device, uses eye-catching traditional and digital media to target ophthalmologists across platforms.
Well, I’ve made it. One year living in sunny ATX, that is, and nearly a year at HCB Health. Like many (READ: most) people in Austin nowadays, and many folks at HCB Health, I’m a transplant. Who am I? Tanya Mahr, Interactive Copywriter, at your service. Rather than west, I went south to embrace the sun, explore the music and immerse myself in the booming startup culture that is Austin. And, like most, I’m pretty happy with that decision.
In the spirit of anniversaries and the start of the new year, I thought it only proper to post a reflection on why my team and I live, work and play in Austin, Texas, and why we are so darn happy that HCB Health calls this cool place home.
Most agencies go to great lengths to create something clever in celebration of the past year. The assignment is steeped in gratitude for clients and partners, and at HCB Health we are no different.
This year, we created a traditional, dimensional holiday card and spruced it up with some modern flair:
In July, HCB Health was featured in MM&M’s 100 agencies, the annual feature dedicated to the leading healthcare advertising agencies in North America. The article discusses our growing presence in the world of healthcare marketing, specifically detailing some of our biggest accomplishments over the last year.
A leader leads by example, whether s/he intends to or not.
HCB Health is fortunate enough to have a leader who does just that. Nancy Beesley (CMO/Partner) was recently recognized for her influence in the field of healthcare marketing when she was named one of PharmaVOICE’s 100 Most Inspiring People.
Being featured on this list is a great accomplishment for Nancy and the HCB Health family. Nancy’s recognition by PharmaVOICE places her among the ranks of doctors, chief executive and chief marketing officers for global pharmaceutical and healthcare firms. Her outstanding ability to create intelligent, measurable campaigns has won her the respect and admiration of both her peers and colleagues.
For HCB Health, this recognition furthers our pursuit of becoming the thought-leading agency in medical device advertising. Having passionate leaders like Nancy is a gift that allows us to grow both as an agency and as an influence in the healthcare advertising field. Congratulations Nancy. Your passion is our inspiration.
Read the full feature here.
Kathy may be new to HCB, but she’s no stranger to our office here at Austin Centre — she worked in this exact space back when SicolaMartin officed here. In fact, she wrote the brochure for the Austin Centre building itself. It’s a small world indeed.
Hopefully our readers will get a chance to meet Kathy, but until then, here are some more facts about HCB’s newest addition.
Why did you choose to come to HCB Health? The position encapsulated my varied strengths – organization, creativity, leadership. And I was excited about working in the healthcare field; what we do really does improve people’s lives. Continue reading »
Last Thursday, HCB Health took home a Silver Addy in the Austin Addy Awards for our “VASER it” print campaign. While this campaign has won (and been nominated for) some prestigious healthcare advertising awards, this was its first win in an advertising competition open to all industries, all mediums, all in our hometown of Austin. We felt honored to be recognized among our peers, colleagues and friends. Continue reading »