About Us
This blog is focused on events and trends in healthcare marketing. The blog is written, run and updated by HCB Health, the leading healthcare ad agency in Austin, Texas.Learn More »
Twitter Feed
Posts Tagged ‘Agency Life’
Happy Holidays from HCB Health!!
Posted by Justin Tuttle at 3:26 pm, December 21, 2012Most agencies go to great lengths to create something clever in celebration of the past year. The assignment is steeped in gratitude for clients and partners, and at HCB Health we are no different.
This year, we created a traditional, dimensional holiday card and spruced it up with some modern flair:
HCB Health featured in MM&M’s 100 Agencies
Posted by Dominic Ferrario at 1:23 pm, September 7, 2012
(from left) CEO Kerry Hilton, CMO Nancy Beesley, COO Lloyd Sheep
In July, HCB Health was featured in MM&M’s 100 agencies, the annual feature dedicated to the leading healthcare advertising agencies in North America. The article discusses our growing presence in the world of healthcare marketing, specifically detailing some of our biggest accomplishments over the last year.
The piece also highlights some of our recent work, including jobs for California Pacific Medical Center, The US Oncology Network and Alcon. Continue reading »
Nancy Beesley Featured on PharmaVOICE’s 100 Inspirational People
Posted by Dominic Ferrario at 2:29 pm, August 21, 2012A leader leads by example, whether s/he intends to or not.
-Anonymous
HCB Health is fortunate enough to have a leader who does just that. Nancy Beesley (CMO/Partner) was recently recognized for her influence in the field of healthcare marketing when she was named one of PharmaVOICE’s 100 Most Inspiring People.
Nancy Beesley is relentlessly focused on her clients and providing brilliant insight to the industry.
Being featured on this list is a great accomplishment for Nancy and the HCB Health family. Nancy’s recognition by PharmaVOICE places her among the ranks of doctors, chief executive and chief marketing officers for global pharmaceutical and healthcare firms. Her outstanding ability to create intelligent, measurable campaigns has won her the respect and admiration of both her peers and colleagues.
For HCB Health, this recognition furthers our pursuit of becoming the thought-leading agency in medical device advertising. Having passionate leaders like Nancy is a gift that allows us to grow both as an agency and as an influence in the healthcare advertising field. Congratulations Nancy. Your passion is our inspiration.
Read the full feature here.
Meet Kathy Field, Group Creative Director
Posted by Anne Pratt at 10:06 am, May 23, 2012
Kathy Field – HCB's Group Creative Director
Kathy may be new to HCB, but she’s no stranger to our office here at Austin Centre — she worked in this exact space back when SicolaMartin officed here. In fact, she wrote the brochure for the Austin Centre building itself. It’s a small world indeed.
Hopefully our readers will get a chance to meet Kathy, but until then, here are some more facts about HCB’s newest addition.
Why did you choose to come to HCB Health? The position encapsulated my varied strengths – organization, creativity, leadership. And I was excited about working in the healthcare field; what we do really does improve people’s lives. Continue reading »
Party Report: iH3 2012
Posted by Christina Folger at 3:14 pm, March 15, 2012
The New Maps got us in the mood with a set that mixed acoustic sensibilities with a pop vibe.
HCB Health Takes Home Silver in the Austin Addy Awards
Posted by Anne Pratt at 9:44 am, February 16, 2012
Michele and Anne with the latest addition to the HCB Health award collection.
Last Thursday, HCB Health took home a Silver Addy in the Austin Addy Awards for our “VASER it” print campaign. While this campaign has won (and been nominated for) some prestigious healthcare advertising awards, this was its first win in an advertising competition open to all industries, all mediums, all in our hometown of Austin. We felt honored to be recognized among our peers, colleagues and friends. Continue reading »
Ringing in the Holidays at HCB Health
Posted by Christina Folger at 4:37 pm, December 28, 2011
Santa is the tyrannical head honcho in HCB Health's Occupy the North Pole holiday game.
HCB Health has had a busy 2011 holiday season, but an exciting one. We thought we’d take this chance to re-cap where we are as 2011 comes to a close, and what we have been working on for next year.
For our clients
We’ve been hosting post-mortems on work that ended in 2011 and gearing up for big projects in 2012. The current year featured a number of large launches — including major campaigns for California Pacific Medical Center and Scott & White Health Plan. We’ve spent the past several weeks capturing results to optimize those campaigns for 2012.
Both our in-house and clients’ teams are hard at work planning and ramping up for 2012. Many clients are looking at their 2012 budgets with an eye toward 2011 “wish list” projects that didn’t make the cut. Meanwhile, the HCB media team is charting media trends and creating projections for the new year. Continue reading »
Announcing Our Official Holiday Game – Occupy The North Pole
Posted by Joe Doyle at 1:40 pm, December 13, 2011
Click the image above to play our holiday game – Occupy The North Pole! The elves could use your help.
Santa has outsourced the elves’ jobs to lower production costs. In response, the elves have decided to Occupy The North Pole! But they need your help — take a break from the holiday humdrum and show Santa who’s boss!
Rise up and share our game with your coworkers, friends and family. Let them all know that you won’t stand for anything less than fun during the holidays.
HCB Health has had a wonderful 2011, and we couldn’t have done it without you. Thanks, and Happy Holidays.
