Well, I’ve made it. One year living in sunny ATX, that is, and nearly a year at HCB Health. Like many (READ: most) people in Austin nowadays, and many folks at HCB Health, I’m a transplant. Who am I? Tanya Mahr, Interactive Copywriter, at your service. Rather than west, I went south to embrace the sun, explore the music and immerse myself in the booming startup culture that is Austin. And, like most, I’m pretty happy with that decision.
In the spirit of anniversaries and the start of the new year, I thought it only proper to post a reflection on why my team and I live, work and play in Austin, Texas, and why we are so darn happy that HCB Health calls this cool place home.
Most agencies go to great lengths to create something clever in celebration of the past year. The assignment is steeped in gratitude for clients and partners, and at HCB Health we are no different.
This year, we created a traditional, dimensional holiday card and spruced it up with some modern flair:
In July, HCB Health was featured in MM&M’s 100 agencies, the annual feature dedicated to the leading healthcare advertising agencies in North America. The article discusses our growing presence in the world of healthcare marketing, specifically detailing some of our biggest accomplishments over the last year.
A leader leads by example, whether s/he intends to or not.
HCB Health is fortunate enough to have a leader who does just that. Nancy Beesley (CMO/Partner) was recently recognized for her influence in the field of healthcare marketing when she was named one of PharmaVOICE’s 100 Most Inspiring People.
Being featured on this list is a great accomplishment for Nancy and the HCB Health family. Nancy’s recognition by PharmaVOICE places her among the ranks of doctors, chief executive and chief marketing officers for global pharmaceutical and healthcare firms. Her outstanding ability to create intelligent, measurable campaigns has won her the respect and admiration of both her peers and colleagues.
For HCB Health, this recognition furthers our pursuit of becoming the thought-leading agency in medical device advertising. Having passionate leaders like Nancy is a gift that allows us to grow both as an agency and as an influence in the healthcare advertising field. Congratulations Nancy. Your passion is our inspiration.
Read the full feature here.
Kathy may be new to HCB, but she’s no stranger to our office here at Austin Centre — she worked in this exact space back when SicolaMartin officed here. In fact, she wrote the brochure for the Austin Centre building itself. It’s a small world indeed.
Hopefully our readers will get a chance to meet Kathy, but until then, here are some more facts about HCB’s newest addition.
Why did you choose to come to HCB Health? The position encapsulated my varied strengths – organization, creativity, leadership. And I was excited about working in the healthcare field; what we do really does improve people’s lives. Continue reading »
Last Thursday, HCB Health took home a Silver Addy in the Austin Addy Awards for our “VASER it” print campaign. While this campaign has won (and been nominated for) some prestigious healthcare advertising awards, this was its first win in an advertising competition open to all industries, all mediums, all in our hometown of Austin. We felt honored to be recognized among our peers, colleagues and friends. Continue reading »
HCB Health has had a busy 2011 holiday season, but an exciting one. We thought we’d take this chance to re-cap where we are as 2011 comes to a close, and what we have been working on for next year.
We’ve been hosting post-mortems on work that ended in 2011 and gearing up for big projects in 2012. The current year featured a number of large launches — including major campaigns for California Pacific Medical Center and Scott & White Health Plan. We’ve spent the past several weeks capturing results to optimize those campaigns for 2012.
Both our in-house and clients’ teams are hard at work planning and ramping up for 2012. Many clients are looking at their 2012 budgets with an eye toward 2011 “wish list” projects that didn’t make the cut. Meanwhile, the HCB media team is charting media trends and creating projections for the new year. Continue reading »