Posts Tagged ‘Agency Life’

Our “Manny” Secrets of Winning

Our agency was poppin’ champagne last week after a proud moment in New York — we took home our first ever Manny Award!  In the category of “Best Medical Device Campaign,” our VASER consumer brand campaign secured the hefty trophy — beating out both RosettaWishbone (for a Smith+Nephew campaign) and Beacon Healthcare Communications (for their BreathTek creative). A proud moment indeed.

So what was our secret to taking home the goods? Continue reading »

Chronicle of Our 2010 Agency Account Reviews

In December 2010 at HCB Health, we spent a full day hunkered down for our annual account reviews. What could have been just a straightforward reporting of various campaigns and numbers was actually a beneficial, even inspirational, exercise for the agency as a whole. Here’s how it was done.

Setting the Stage

How do you set the stage for agency-wide account reviews? Everyone in the office was invited to participate, and extra chairs were dragged into our conference room, which was bursting at the seams (this was before the agency move to our deluxe new facilities). Representatives from all departments were in attendance, including partners and members of the board. Continue reading »

Chronicle of Our Agency Move: New Year Progress

Frosted glass forms one of the design accents of the multiple new offices in our new space.

New year, new office space! It’s now 2011, and we’ve seen a lot of changes in our new space at the Omni over the last few weeks. The walls and glass are up in the offices, and cabinets are being installed in all the workrooms. A couple months ago, we thought we’d never get here!

Over the last year, our growing agency has been running out of space. For the last six months, we’ve been fighting over a single conference room and holding group meetings in communal areas. The new space boasts two conference rooms and several group meeting rooms — welcome additions as we continue to add more people and more clients. Continue reading »

MED MEN Will Be Back in 2011

You may have noticed that MED MEN has been a little quieter than usual.  We’ve all been busy celebrating the holidays and working hard in-between. We’ll be back on Monday, January 3, 2011.

Thanks to all our readers in 2010, and we hope you’ll come back often to read more in 2011.

Happy New Year!

Surviving Your Holiday Promotion

This holiday season, we decided to showcase the finer points of holiday mishaps with an interactive YouTube video. So how did we go about making it? We started with a big idea and a (nearly) non-existent budget.

The Big Idea
Show people succumbing to wacky mishaps while getting ready for their busy holidays.

It sounded good on paper, but producing it was a whole different story. Here’s a list of the hurdles we ran into and how we created something unique and, yes, actually funny. Continue reading »

HC&B Wishes Everyone a Healthy Holiday

This yuletide season, grab yourself a nice hot cup of cocoa, settle down by a roaring fire and watch the interactive HC&B Holiday Video. With three different “channels” for your viewing pleasure, the good times are just a click away on our YouTube channel. Continue reading »

The Annual HC&B Holiday Party Recap

Last week, HC&B held its annual agency holiday party at III Forks. We always look forward to the yearly lunchtime holiday party, and not just because we get to leave early, exchange Secret Santa gifts and win door prizes. The holiday party is a time to reflect on the year and think about what it means to be part of HC&B.

Of course, the gifts are nice. Each year, we draw Secret Santa names to see whom we are buying a gift for. Then we exchange our gifts at the party and ooh and aah over our Christmas booty. Continue reading »

How to Save Face after the Agency Holiday Party

The agency holiday party: It’s a time of fellowship and friendship, when good spirits are bolstered by expensive spirits, and the cheer often comes shaken, not stirred.

While we at HC&B maintain the strictest decorum at our holiday parties, we hear that many agency parties are the sites of wild abandon. As in Seinfeld’s Festivus, grievances are aired and feats of strength are attempted. Miracles occur, often in conjunction with convenient sprigs of mistletoe.

For many people, all of these holiday hijinks leave one burning question: How can I possibly save face the next time I go into the office?  Here are ten steps to help you conveniently erase those holiday party indiscretions: Continue reading »