Posts Tagged ‘HCB Health’

HCB Health Takes Home Silver in the Austin Addy Awards

Michele and Anne with the latest addition to the HCB Health award collection.

Last Thursday, HCB Health took home a Silver Addy in the Austin Addy Awards for our “VASER it” print campaign. While this campaign has won (and been nominated for) some prestigious healthcare advertising awards, this was its first win in an advertising competition open to all industries, all mediums, all in our hometown of Austin. We felt honored to be recognized among our peers, colleagues and friends. Continue reading »

Ringing in the Holidays at HCB Health

Santa is the tyrannical head honcho in HCB Health's Occupy the North Pole holiday game.

HCB Health has had a busy 2011 holiday season, but an exciting one. We thought we’d take this chance to re-cap where we are as 2011 comes to a close, and what we have been working on for next year.

For our clients

We’ve been hosting post-mortems on work that ended in 2011 and gearing up for big projects in 2012. The current year featured a number of large launches — including major campaigns for California Pacific Medical Center and Scott & White Health Plan. We’ve spent the past several weeks capturing results to optimize those campaigns for 2012.

Both our in-house and clients’ teams are hard at work planning and ramping up for 2012. Many clients are looking at their 2012 budgets with an eye toward 2011 “wish list” projects that didn’t make the cut. Meanwhile, the HCB media team is charting media trends and creating projections for the new year. Continue reading »

A Name Without a Face: How We Rebranded a Hospital Without Clichéd Images

Many times in healthcare advertising, we see images of smiling people walking along the beach, dancing through fields of daisies or playing with grandchildren. It’s understandable that these images are used so often; after all, the end benefit of any healthcare product or service is that you get to experience life with health and happiness.

But we all know that the market has become saturated with the same imagery. Recently, HCB Health decided to find a way to show personal care — without showing the face of a person.

The image of two hands in the shape of a heart became an icon of the campaign.

California Pacific Medical Center in San Francisco asked HCB Health to create a new branding campaign to help them compete against aggressive academic hospitals, where several students may perform various parts of a procedure. CPMC, however, has renowned physicians who want to be hands-on with each patient. The Hands-on Healing theme line was born from this brand differentiation and sums up the brand’s promise in a warm and memorable phrase. Continue reading »

Announcing Our Official Holiday Game – Occupy The North Pole

Click the image above to play our holiday game – Occupy The North Pole! The elves could use your help.

Santa has outsourced the elves’ jobs to lower production costs. In response, the elves have decided to Occupy The North Pole! But they need your help — take a break from the holiday humdrum and show Santa who’s boss!

Rise up and share our game with your coworkers, friends and family. Let them all know that you won’t stand for anything less than fun during the holidays.

HCB Health has had a wonderful 2011, and we couldn’t have done it without you. Thanks, and Happy Holidays.

Announcing the Official Relaunch of HCBHealth.com

Our clients receive transformative results. Our new online home shows how.

Over the last year, HCB Health has been evolving. We’ve refreshed our brand identity and moved our office into a new space.

We’ve transformed. With all of the change, our virtual home also needed a refresh. We turned to our own interactive team to develop a whole new experience that provides a fresh new take on what we do.

We’re proud to announce the launch of the new HCB Health website. From its bold design to its fluid navigation, it better reflects who we are and how we revolutionize our clients’ campaigns. Continue reading »

HCB Health Wins Seven Rx Club Awards

HCB Health won seven awards at this year’s Rx Club Exhibition and Awards Ceremony, an international competition recognizing creative excellence in medical advertising.

The VASER it Campaign Makes a Splash

We claimed top prize in the direct-to-consumer print category, winning a silver medal for “VASER it,” a campaign created for Sound Surgical Technologies’ VASER body shaping systems. The campaign also won an Award of Excellence in the Integrated Campaigns category, continuing a winning streak that began in April when “VASER it” received a MANNY award from the editors of Med Ad News for the best medical device campaign of 2011.
Continue reading »

HCB Participates in the 2011 Komen Race for the Cure

HCB Health's Race for the Cure T-Shirt Design

HCB participated in the 2011 Komen Race for the Cure for the second year in a row on Sunday, November 13. This year the race was back downtown, following a course that wound around the Texas Capitol and a range of historic buildings. The stately surroundings highlighted the significance of this worldwide event.

We proudly ran and walked with 1,200 survivors and nearly 18,000 participants in support of the fight against breast cancer. Our team grew to 23 members this year, and we not only met our fundraising goal of $1,250, but surpassed it. We contributed $1,695, thanks to HCB matching all funds raised!

Most Donations Stay in Central Texas

The final tally isn’t in yet for the total donations made to the Komen Austin affiliate, but since 1999, they have provided more than $10.5 million in funding to local community clinics, hospitals and health care organizations for breast screening, diagnosis, treatment and research for the cure.

• Seventy-five percent of funds raised in Austin provide funding for underserved men and women in Bastrop, Caldwell, Hays, Travis and Williamson counties.
• Twenty-five percent of funds raised go to the national Susan G. Komen for the Cure^® Grants Program, which supports groundbreaking breast cancer research.

Hospital Websites: Beauty is in the Eye of the User

In April, we featured a blog post entitled What Do Consumers Want from a Health Plan Website?, which encouraged health plan companies to tailor their sites to consumer needs. But hospitals and clinics should also ensure that their sites don’t leave a user feeling confused and frustrated.

Hospitals face a complex balancing act. On one hand, visitors to a hospital website want to accomplish many tasks, including finding a doctor, getting directions, making an appointment and evaluating the hospital. But they also want clear and concise pages that are user-friendly. In the information age, in which 140 character tweets and text messages rule the air, people want a multitude of information in quick spurts.

The problem is that hospital stakeholders may not even realize that there’s a problem! It becomes automatic for them to click through a series of links or deal with a messy homepage. The best strategy for an employee wishing to revamp the site is to sit down and pretend to be a prospective patient. Picture yourself as a mom whose kid has a weird-looking rash or someone with an emergency.

Once you have taken on a persona, look at your site with their eyes, and focus on four main questions: Continue reading »