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This blog is focused on events and trends in healthcare marketing. The blog is written, run and updated by HCB Health, the leading healthcare ad agency in Austin, Texas.
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Posts Tagged ‘Holidays’

Ringing in the Holidays at HCB Health

Posted by Christina Folger at 4:37 pm, December 28, 2011

Santa is the tyrannical head honcho in HCB Health's Occupy the North Pole holiday game.

HCB Health has had a busy 2011 holiday season, but an exciting one. We thought we’d take this chance to re-cap where we are as 2011 comes to a close, and what we have been working on for next year.

For our clients

We’ve been hosting post-mortems on work that ended in 2011 and gearing up for big projects in 2012. The current year featured a number of large launches — including major campaigns for California Pacific Medical Center and Scott & White Health Plan. We’ve spent the past several weeks capturing results to optimize those campaigns for 2012.

Both our in-house and clients’ teams are hard at work planning and ramping up for 2012. Many clients are looking at their 2012 budgets with an eye toward 2011 “wish list” projects that didn’t make the cut. Meanwhile, the HCB media team is charting media trends and creating projections for the new year. Continue reading »

MED MEN Will Be Back in 2011

Posted by Christina Folger at 2:19 pm, December 30, 2010

You may have noticed that MED MEN has been a little quieter than usual.  We’ve all been busy celebrating the holidays and working hard in-between. We’ll be back on Monday, January 3, 2011.

Thanks to all our readers in 2010, and we hope you’ll come back often to read more in 2011.

Happy New Year!