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Posts Tagged ‘Mobile Marketing’
How to Get the Most from Mobile Marketing in Pharma
Posted by Erika Reynolds at 2:04 pm, January 25, 2012
Click on the image to visit Med Ad News and read the full article.
Our interactive director, Joe Doyle, weighs in on the criteria needed for successful pharmaceutical DTC smartphone apps. The full article in Med Ad News from PharmaLive includes a full view assessment on digital, social, and experiential marketing strategies from leading healthcare marketing strategists.
Read the full article here.
iPhone Leads Mobile Advertising Push
Posted by Aless Ginsberg at 8:56 am, November 4, 2011Last April, we reported on the rise of mobile ad spending. Since then, new data on mobile ad spend has put the iPhone’s iOS operating system at the top of mobile ad venues.
87% of agencies surveyed recommend driving ads to the iPhone according to STRATA
Media buying solutions provider STRATA conducted a survey of ad agencies, finding that 87% recommend driving ads to the iPhone, compared with 62% recommending Android.
These results are interesting, considering that Android accounts for 56% of smartphone share while iPhone racks up only 28%. Let’s see why agencies are recommending iPhone. Continue reading »
Modern Advertisers Invest in Mobile
Posted by Sara Stevens at 11:26 am, April 12, 2011In a world and industry that are ever-changing, it’s difficult to stay current. You can build a media plan in November for a January launch and by Q2 there might be a whole new technology available that will make your plan outdated. You can rely on trends and prediction reports, but at the end of the day, they are just one person’s opinion versus another’s.
“Time Spent” Research Predicts Mobile Ad Increases
It is typical that consumer time spent with media will help determine an advertiser’s media mix. A recent eMarketer report stated that while 8.1% of US adults’ time spent throughout the day is on their mobile device, only 0.5% of all US ad budgets are supporting mobile ads. Continue reading »
Are You Ready for the Mobile Majority?
Posted by Lindsay Chronister at 3:08 pm, February 7, 2011According to an article published last year by Mary Meeker at Morgan Stanley, in 2013, more people will access the web from a mobile device than from a computer. This prediction could dramatically change the digital marketing landscape. And healthcare marketers can’t afford to lag behind.
Many of us wait to test new options, allowing the experiences of our peers — and competitors — to determine whether those options are good for business. Preliminary trends in mobile marketing favor early adopters. Consider these four reasons to invest in mobile advertising: Continue reading »
