So far 2013 has been a very busy year for HCB Health. We continue to be recognized across the healthcare marketing space as thought leaders. Here’s a growing list of media appearances by our CEO, Kerry Hilton, and our Interactive Director, Joe Doyle.
“Do you have your coat?”
“Eat your vegetables!”
“Cover your mouth when you sneeze.”
Ahh, moms. They always have our best interests in mind. Even when we’re 35 with children of our own and are clearly capable adults, it never fails that they’ll slip a little motherly advice into the conversation. (Cue “Don’t go outside without sunscreen” harping.)
Mom… we love you, but recent studies have shown that mama doesn’t always know what’s best when it comes to our health. In honor of Mother’s Day this weekend, here are our Top 5 Health Tips (We Bet) Your Mama Didn’t Teach Ya:
Change is coming to the healthcare neighborhood in the form of the Accountable Care Organization (ACO). ACOs have been cited by some as the savior of our healthcare woes, while others question the validity of this new government initiative.
An Accountable Care Organization is a network of diverse physicians who collaborate with each other to provide more holistic, coordinated healthcare to consumers. ACO creators promise increased quality of care while also managing to control costs. Continue reading »
Last week, ABC News/Health released an article about the growing epidemic of obesity in America and how it causes increased costs for employers. These costs come from both higher health care premiums and lost productivity when employees try to work despite their health problems. This situation, known as “presenteeism,” costs employers “a whopping $12.1 billion per year, nearly twice as much as [employer] medical costs.” Wow.
What actions can employers and, more importantly, employees, take to begin reducing these unnecessary costs? Through minor changes in lifestyle and routine, employees can feel better, experience less sick time and even save money. Continue reading »
In the ego-driven advertising world where players make an art of the sell, we are healthcare agents who embrace the art of share.
MED MEN details a variety of industry narratives from the minds at HC&B Healthcare Communications.
Our goal is to produce timely content that gives readers information that provides an opinion and serves a purpose. Continue reading »