Posts Tagged ‘Pharma’

Meet Your Number One Competitor

Competition: Something product managers — and their agencies — think about every day. How can we beat the competition? How can we outsmart them?

We always think we know our competition. We have their names, statistics and differentiators. We know their campaigns. But are we thinking about the right competition?

From what I’ve seen, your device’s biggest competitor is not another manufacturer or a similar product. It’s habit. Specifically, it’s the force of habit in the physicians using your competitor’s product. Continue reading »

Welcome to LEFT TO MY DEVICES

Nancy Beesley, CMO of HC&B Healthcare Communications

I love new business calls. Not just for the obvious reasons that all agency leaders would say. I love them because for those 15 minutes, I get to listen to a company’s challenge and really think about new ways to solve it. Every call is a new product, a new category or a new way of doing things. While I always ask a ton of questions, I get asked quite a few myself.

I think we need a blog about bringing devices to the market — that looks at the questions device leaders ask and gives smart, real-world answers. That’s what “Left to My Devices” is all about.
Continue reading »